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A grocery store found that ground beef sales increased when buns were a featured sales item. This customer relationship management (CRM) technique is called:
A. Data mining. Data mining is the process of analyzing large sets of data to discover patterns and relationships that can be used to inform business decisions. In this case, the grocery store used data mining to identify the relationship between the sales of ground beef and featured buns. This information can be used to create targeted promotions and increase sales. Data tracking, point-of-purchase (POP) promotion, and upselling are different CRM techniques that do not directly relate to the discovery of the relationship between product sales.
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