You are working on a medium sized website for a company that organizes art fairs. On their website, they have three types of pages. One type of page is for recruiting investors in the company. Another type of page is for selling booth spaces to artists via ecommerce. And the third type of page is promoting the art fairs to the general public. The company has received feedback that the site is confusing, disorganized, and difficult to navigate through. How can this be corrected?