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A company seeking to hire engineers in Silicon Valley ran an ad campaign targeting women in a specific age range who live in the San Francisco Bay Area. Which Calo objective privacy harm is likely to result from this campaign?
"The objective category of privacy harm is the unanticipated or coerced use of information concerning a person against that person. These are negative, external actions justified by reference to personal information." The definition seems to turn on the idea of unanticipated or coerced use of information against the person. In that light, it could only be social detriment, because the only data subjects are the female programmers. It is not a good answer, by the way. A - Lost opportunity is not applicable to women applying for a job - although it could apply to men who want that job. But in Calo's privacy harm formulation, it is the use of personal data against the person who is providing it, not others in the population.
A is the correct answer. Refer to pg 211 of PbD book
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