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The organization has a history of delivering products that often don’t resonate with potential customers. After some discussion, the team decides to address this challenge by developing:
Answer is B. While Metrics and Key Performance Indicators (KPIs) are important for tracking the performance of a product and assessing its success, they might not directly address the issue described in the scenario.
In summary, while Metrics and KPIs are important for ongoing performance evaluation, developing personas is a more targeted approach to addressing the challenge of delivering products that resonate with potential customers by enhancing the understanding of customer needs and preferences from the outset.
Personas are used to understand and empathize with an intended stakeholder in
order to align the solution with the stakeholder need and hence will hep to make the solutions resonate with users.
Metrics and KPI would be useful to measure the uptake of the product. In this scenario it is already low to start with and setting it higher alone is not going to increase this. but they apply the persona technique to understand their customers better than they have a better chance of achieving their targets.
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