B is correct ITIL v4: This principle is mostly focused on the creation of value for service consumers. However, a service also contributes to value for the organization and other stakeholders. This value may come in various forms such as revenue, customer loyalty, lower cost, and/or growth opportunities. The

The guiding principle that considers the importance of customer loyalty is "Focus on value". This principle emphasizes understanding and delivering value to customers, which in turn fosters loyalty and satisfaction. By prioritizing what matters most to customers, organizations can build lasting relationships and enhance their overall success. - Bing

4.3.1 Foco no valor Tudo o que a organização faz deve estar vinculado, direta ou indiretamente, ao valor para ela mesma, seus clientes e outras partes interessadas. Esta seção se concentra principalmente na criação de valor para os consumidores de serviço. No entanto, um serviço também contribui ao valor para a organização e outras partes interessadas. Esse valor pode vir de várias formas, como receita, fidelidade do cliente, menor custo ou oportunidades de crescimento. As recomendações a seguir podem ser adaptadas para abordar vários grupos de partes interessadas e o valor que é criado para elas pela organização. COMO PODEM VER A RESPOSTA CORRETA É O FOCO NO VALOR

Under the focus on value section, , This value may come in various forms, such as revenue, customer loyalty, lower cost, or growth opportunities.

B 4.3.1... This value may come in varius forms, such as revenue, customer loyalty, lower costs or growth opportunities.

Focus on Value, because Value is something subjective based on customer experience and feedback.

Focus on value

why B?

Answer A. Focus on value :- All activities conducted by the organization should link back, directly or indirectly, to value for itself, its customers, and other stakeholders. This section is mostly focused on the creation of value for service consumers. However, a service also contributes to value for the organization and other stakeholders. This value may come in various forms, such as revenue, customer loyalty, lower cost, or growth opportunities.

A is correct. Without loyalty, what you're getting back is more likely to be false.

correct answer is B

B is correct.

yes its B