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Exam AD0-E602 topic 1 question 24 discussion

Actual exam question from Adobe's AD0-E602
Question #: 24
Topic #: 1
[All AD0-E602 Questions]

A retailer implements Adobe Real-Time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key. This retailer’s primary business goal for this year is to acquire new customers. The primary KPI is return-on-ad-spend (ROAS).
For which use-case could segmentation meet the business goal?

  • A. Cross-sell/Upsell
  • B. Suppression
  • C. Customer Re-engagement
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Suggested Answer: A 🗳️
by babatinka at Jan. 12, 2024, 5:24 a.m.

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Satya009
7 months, 3 weeks ago
Suppression is right, as it helps in optimizing ROAS
upvoted 1 times
...
babatinka
9 months, 4 weeks ago
Selected Answer: B
Suppression, aligns the most with the use-case.
upvoted 1 times
...
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B (20%)
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