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Exam AWS Certified Big Data - Specialty topic 1 question 57 discussion

Exam question from Amazon's AWS Certified Big Data - Specialty
Question #: 57
Topic #: 1
[All AWS Certified Big Data - Specialty Questions]

A company needs a churn prevention model to predict which customers will NOT renew their yearly subscription to the companys service. The company plans to provide these customers with a promotional offer. A binary classification model that uses Amazon Machine Learning is required.
On which basis should this binary classification model be built?

  • A. User profiles (age, gender, income, occupation)
  • B. Last user session
  • C. Each user time series events in the past 3 months
  • D. Quarterly results
Show Suggested Answer Hide Answer
Suggested Answer: C 🗳️

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san2020
Highly Voted 3 years, 7 months ago
my selection C
upvoted 11 times
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Abhi09
Most Recent 3 years, 7 months ago
it's yearly subscription; and the time series data is only for 3 months. Is this not a mis-match ? We should at least be reviewing a years data to make prediction ?
upvoted 1 times
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jay1ram2
3 years, 7 months ago
The ask is "On which basis should this binary classification model be built". To build a model we need recent utilization data. I will go with C
upvoted 2 times
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viduvivek
3 years, 7 months ago
A. User profiles. https://aws.amazon.com/blogs/machine-learning/predicting-customer-churn-with-amazon-machine-learning/ Mobile operators have historical records on which customers ultimately ended up churning and which continued using the service. We can use this historical information to construct an ML model of one mobile operator’s churn using a process called training. After training the model, we can pass the profile information of an arbitrary customer (the same profile information that we used to train the model) to the model, and have the model predict whether this customer is going to churn.
upvoted 4 times
AdamSmith
3 years, 7 months ago
listen to this guy and say bye bye to your $300
upvoted 18 times
Corram
3 years, 7 months ago
better listen to san2020, his selections are almost always spot-on
upvoted 2 times
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muhsin
3 years, 8 months ago
to predict churn, we need to have user pattern for the last period. profile info can be added also
upvoted 2 times
mattyb123
3 years, 7 months ago
Would you agree C still?
upvoted 2 times
Jialu
3 years, 7 months ago
C is correct
upvoted 7 times
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jlpl
3 years, 8 months ago
a? thoughts?
upvoted 1 times
mattyb123
3 years, 8 months ago
Since it's a binary model responses can only be true or false. Due to that reason i thought time series is correct. For example sample data could be number of days offline, number of support call, number of support emails etc instead of user information
upvoted 2 times
mattyb123
3 years, 8 months ago
https://aws.amazon.com/blogs/machine-learning/predicting-customer-churn-with-amazon-machine-learning/
upvoted 1 times
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Community vote distribution
A (35%)
C (25%)
B (20%)
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