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Exam CSCP topic 1 question 514 discussion

Actual exam question from APICS's CSCP
Question #: 514
Topic #: 1
[All CSCP Questions]

Market segmentation is useful for:

  • A. identifying homogeneous customers.
  • B. defining a unique supply chain model for a company.
  • C. understanding and meeting the needs of customers.
  • D. focusing on the needs of specific customers.
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Suggested Answer: A 🗳️

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yassernaga
2 weeks ago
A: since asking about how to segment the customers Homogeneous customers describes one aspect of market segmentation. Segmentation helps identify groups of customers who share similar characteristics, behaviors, or needs.
upvoted 1 times
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Rajiv8047
5 months, 3 weeks ago
Selected Answer: D
focusing on the needs of specific customers.
upvoted 1 times
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igrd
1 year ago
Selected Answer: C
C. understanding and meeting the needs of customers. Market segmentation is a process that involves dividing a broad market into smaller, more homogeneous groups of customers with similar needs, preferences, and characteristics. This approach enables businesses to better understand the specific needs of different customer groups, allowing them to develop targeted marketing strategies, tailor their product offerings, and provide more effective customer service. By focusing on the unique needs of different segments, businesses can improve customer satisfaction and build stronger relationships.
upvoted 4 times
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C (25%)
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