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In the first phase of Cisco Design Thinking, your priority is getting to know your users — with empathy.
By empathizing with users and truly understanding their core needs, current frustrations, and related pain points, you can uncover the valuable opportunities that drive true innovation.
We do this by immersing ourselves in the world of our user through research techniques like interviews and contextual inquiries. We interpret the information we are capturing through artifacts like Journey maps, empathy maps, and story boards. We aim to capture the current state of the world for our user, and then reframe the information in order to draw insight from it.
https://medium.com/cisco-design-community/the-cisco-design-thinking-framework-1263c3ce2e7c
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