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User-Centered Web Design focuses on understanding what users want, and regular testing to make sure users are getting what they want. What are the primary benefits of this practice?
A.
Increased ecommerce revenue and lower labor costs
B.
Reduced development time and increased user satisfaction
C.
Reduced marketing expenses and improved user retention
D.
Improved product development and fewer web site errors (bugs)
uCert says C is correct: The ultimate goal of any design methodology is to create a product that attracts and retains users. Attraction gets users to purchase the product. Retention gets them to buy the next version and to expand the customer base by talking positively to their friends and colleagues about both the product and the company that created it.
The answer would be B. If you are looking at ucertify. It is right before the UCD Principles
The two main benefits of using UCD to design a product are:
- Reduced development time — Focusing on user needs throughout the process, from the beginning, helps avoid missteps, detours, and dead ends that waste time and money.
- Increased user satisfaction — Working closely with real-world users increases the product's usability, the ease, and effectiveness with which the product can be used. This, in turn, increases user satisfaction and sales.
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