Link: operator
Old school SEOs will fondly remember this one. In the past, you could use the "link:" operator to find pages linking to a specified URL. Google officially discontinued this operator back in 2017.
Tip: One workaround for this lives inside the SpyFu backlinks feature. Type the domain into the search bar, and just like with the past Google search operator, you will see the pages that link to it.
Inurl:
Like with Intitle & Intext, Google will only return results where the search words are included in the URL. This will often drastically reduce search volume and can be handy for finding potential direct competitors.
Site:
Limit your search to a single site.
You can do a general search and quickly check if your indexed pages match up with your own database.
(If we use this for our own site, we see that roughly 1,490 results show up.)
Use to:
Find internal duplicate content and other SEO errors.
Find link opportunities on a specific site. (Industry sites that have covered direct competitors, but not your product, in a comparison post)
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