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Exam AdWords Fundamentals topic 1 question 114 discussion

Actual exam question from Google's AdWords Fundamentals
Question #: 114
Topic #: 1
[All AdWords Fundamentals Questions]

What best describes Enhanced Cost-Per-Click (ECPC)?

  • A. ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.
  • B. ECPC is a Quality Score boost for advertisers using ad extensions.
  • C. ECPC is the discount applied to your Max CPC to determine actual CPC.
  • D. ECPC is a separate bid set for ad groups using the Conversion Optimizer.
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Suggested Answer: A 🗳️
Reference:
https://support.google.com/adwords/answer/2464964?hl=en
by xilosapo at April 4, 2025, 8:44 p.m.

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