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Exam AdWords Fundamentals topic 1 question 124 discussion

Actual exam question from Google's AdWords Fundamentals
Question #: 124
Topic #: 1
[All AdWords Fundamentals Questions]

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads - how will this impact the quality score of your search campaign?

  • A. Your daily budget will be adjusted to account for a drop in CTR, and an increase in the CPCs needed to maintain the existing Ad Rank of your search campaigns.
  • B. Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network doesn't affect the Quality Score of your ads for search.
  • C. Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance.
  • D. None of these options are correct.
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Suggested Answer: C 🗳️

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