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Exam display-advertising topic 1 question 66 discussion

Actual exam question from Google's display-advertising
Question #: 66
Topic #: 1
[All display-advertising Questions]

Google makes many recommendations for Google AdWords users for direct response campaigns.
One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?

  • A. If you are creating a display ad, you must use cost-per-click bidding.
  • B. If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.
  • C. If you want to be included in Google Content Network, you must use cost-per-click bidding.
  • D. If you want to include video overlays ads, you must use cost-per-click bidding.
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Suggested Answer: B 🗳️
by xilosapo at April 4, 2025, 9:21 p.m.

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