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Exam Google Analytics topic 1 question 49 discussion

Actual exam question from Google's Google Analytics
Question #: 49
Topic #: 1
[All Google Analytics Questions]

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

  • A. Attribution modeling
  • B. Conversion tracking
  • C. Multi-Channel Funnels
  • D. Channel Groupings
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Suggested Answer: A 🗳️

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