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Exam individual-qualification topic 11 question 2 discussion

Actual exam question from Google's individual-qualification
Question #: 2
Topic #: 11
[All individual-qualification Questions]

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

  • A. Primary conversion
  • B. Assisted conversion
  • C. Second-to-last-click attribution
  • D. Last-click attribution
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Suggested Answer: B 🗳️

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