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Exam individual-qualification topic 18 question 13 discussion

Actual exam question from Google's individual-qualification
Question #: 13
Topic #: 18
[All individual-qualification Questions]

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

  • A. Email traffic will always appear as referral and cannot be tracked separately
  • B. Email is default medium in Google Analytics and will automatically appear in your reports
  • C. Email traffic can be tracked using manual tagging with UTM parameters
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Suggested Answer: C 🗳️

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