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Exam individual-qualification topic 18 question 41 discussion

Actual exam question from Google's individual-qualification
Question #: 41
Topic #: 18
[All individual-qualification Questions]

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

  • A. First Interaction model
  • B. Last Interaction model
  • C. Last Non-Direct Click model
  • D. Linear model
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Suggested Answer: C 🗳️
by xilosapo at April 4, 2025, 10:05 p.m.

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