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Exam mobile-advertising All Questions

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Exam mobile-advertising topic 1 question 5 discussion

Actual exam question from Google's mobile-advertising
Question #: 5
Topic #: 1
[All mobile-advertising Questions]

The Mobile App Analytics Behavior reports give you data about:

  • A. The detailed ways users of your app interact with other users of your app
  • B. The detailed ways users interact with your app
  • C. How many people have downloaded your app through a referral from a friend
  • D. In-app user satisfaction ratings
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Suggested Answer: B 🗳️
For Android, AdWords is able to provide advertisers with accurate app download conversion data without requiring that any changes be made to the app. Customers often prefer to enjoy the benefits of codeless conversion tracking while still being able to report conversions in their chosen third-party tool. For iOS, the most accurate way to track app downloads is by using the IDFA (Identifier for Advertising) and reliably attributing events to Google ad clicks and report details to AdWords.
Third-party tracking companies instead provide one SDK to add to your app, and they take care of communicating with each ad network behind the scenes to tell the advertiser which installs came from which network on a single dashboard.
Read more here: https://support.google.com/partners/answer/6209182?hl=en&ref_topic=6208366

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