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Exam mobile-advertising All Questions

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Exam mobile-advertising topic 1 question 79 discussion

Actual exam question from Google's mobile-advertising
Question #: 79
Topic #: 1
[All mobile-advertising Questions]

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

  • A. Search inventory to help advertisers reach their desired cost-per-install goal
  • B. Search and display inventory to help advertisers reach their desired cost-per-install goal
  • C. Search and display inventory to help advertisers reach their desired cost-per-impression goal
  • D. Search and display inventory to help advertisers reach their desired cost-per-click (CPC) goal
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Suggested Answer: B 🗳️
Setting bid limits for your Target CPA bid strategy isnt recommended, because it can restrict AdWords automatic optimization of your bid. It can also prevent AdWords from adjusting your bids to the amount that best meets your target CPA. If you do set bid limits, theyll be used in Search Network auctions only.
Bid limits are only available for portfolio (not standard) Target CPA bid strategies.

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