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Exam video-advertising topic 1 question 91 discussion

Actual exam question from Google's video-advertising
Question #: 91
Topic #: 1
[All video-advertising Questions]

What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

  • A. The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
  • B. The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content - for example by clicking Install or watching the first 30 seconds of the ad - with CPV bidding
  • C. The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there's an impression with CPV bidding
  • D. The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
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Suggested Answer: B 🗳️
by xilosapo at April 5, 2025, 12:04 a.m.

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