It is because unit cost does not fall with an increase in units produced but rather to take advantage of the next type of customers remember under market skimming customers perceive a high cost product to be of a better quality
A skimming strategy sets an initial high price and then slowly lowers the price to make the product available to a wider market. The question is asking which one of the options is NOT true, and since the rest of the options (B,C & D) “could” be true, in terms of relating it to the definition of the skimming strategy, then A is NOT TRUE.. which is what the question (at face value) is asking. Hope this helps!
first you take advantage of being innovative or with better marketing, so you put higher margin with lower production. When competitors appear on the market, you lower price, taking advantage of higher demand and your growing in time production
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