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Exam CGEIT topic 1 question 297 discussion

Actual exam question from Isaca's CGEIT
Question #: 297
Topic #: 1
[All CGEIT Questions]

A marketing enterprise is considering procuring customer information to more accurately target customer communications and increase sales. The data has a very high cost to the enterprise. Which of the following would provide the MOST comprehensive view into the potential value to the organization?

  • A. Risk assessment results
  • B. Cost-benefit analysis results
  • C. Net present value (NPV) calculation
  • D. Investment services board review
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Suggested Answer: B 🗳️
by SuperMax at March 12, 2024, 8:40 a.m.

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SuperMax
10 months, 3 weeks ago
Selected Answer: B
B. Cost-benefit analysis results. A cost-benefit analysis weighs the potential costs of acquiring the data against the expected benefits it would bring to the organization. It considers not only the initial cost of acquisition but also ongoing costs such as maintenance, security, and compliance. Additionally, it evaluates the expected benefits such as increased sales, improved targeting, and enhanced customer relationships.
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