An organization wants to launch a campaign to advertise a new product. Using data analytics, the campaign can be targeted to reach potential customers. Which of the following should be of GREATEST concern to the risk practitioner?
C
In the context of launching a campaign to advertise a new product using data analytics, the GREATEST concern to the risk practitioner should be the "Accuracy" of the data. Accuracy in this context refers to the correctness and reliability of the data being used to target potential customers. Inaccurate data could lead to misdirected advertising efforts, wasted resources, and potential damage to the organization's reputation. Therefore, ensuring the accuracy of the data used for targeting the campaign is of paramount importance to the risk practitioner.
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