You receive a call from a user stating that the automated lead scoring model is not working correctly. There are several leads that are not being scored.
You need to determine the cause of this issue.
What could be the cause?
A.
Leads must be associated with a contact or an account.
B.
Leads must have submitted a form on the company website.
C.
Leads must be associated with a contact and an account.
Hmmm. I think is A.
Leads need to be associated with either a contact or an account to be eligible for scoring.
https://learn.microsoft.com/en-us/dynamics365/marketing/score-manage-leads#lead-scoring-prerequisites-and-requirements
I agree.
Outbound Lead scoring works for Leads associated to either a Contact OR an Account, but doesn't require both in order to function.
https://learn.microsoft.com/en-us/dynamics365/marketing/score-manage-leads#only-leads-associated-with-parent-contacts-or-accounts-can-be-scored
https://learn.microsoft.com/en-gb/dynamics365/customer-insights/journeys/set-up-lead-scoring
"Automatic lead scoring only works for leads that are associated with a contact. Scoring fails for leads that don't have a contact associated with them."
not the same
A) contact OR account (at least one of them)
C) contact AND account (both of them --> if you are in a B2C business with no need to use account for some reason you would be doomed if account was required.).
according to recent (Oct-2023) update: https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/transition-walkthrough-leads
in RTM lead-scoring, it added ability to score leads without a parent contact.
Pretty sure the correct answer is D.
Source, this note, from https://learn.microsoft.com/en-ca/dynamics365/marketing/set-up-lead-scoring:
" Important
Automatic lead scoring only works for leads that are associated with a contact. Scoring fails for leads that don't have a contact associated with them. Also, segments in Dynamics 365 Marketing can only include contacts, not leads, which means that you can only address marketing emails to contacts.
Your landing pages will typically either create a lead/contact pair when you create a new contact, or associate new leads with existing contacts when they're available. But when you create a lead manually, as you did here, you must also associate it with a contact manually to enable lead scoring."
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