Exam MB-220 topic 5 question 16 discussion

Actual exam question from Microsoft's MB-220

Question #: 16
Topic #: 5

Your company recently installed the new real-time customer journey orchestration feature. While training marketing users, you explain that a Company Address placeholder and an Unsubscribe link are automatically added to the email footer of real-time marketing emails.

One of the users asks if they can change this information based on specific target groups.

What should you tell this user?

A. They can edit the company address and preference URL only in the associated content settings. When they select Ready to send, the app will notify them if one of these parameters is missing and block the sending of the email.
B. They can edit the company address and preference URL only in the associated content settings. When they select Ready to send, the app will notify them if one of these parameters is missing but it will not block the sending of the email.
C. They can edit the company address and preference URL directly from the email editor. When they select Ready to send, the app will notify them if one of these parameters is missing but it will not block the sending of the email.
D. They can edit the company address and preference URL directly from the email editor. When they select Ready to send, the app will notify them if one of these parameters is missing and block the sending of the email.

Show Suggested Answer

Suggested Answer: A 🗳️

by kalarepka at May 11, 2023, 3:44 p.m.

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kalarepka

Highly Voted 1 year, 7 months ago

It should be C, acording to documentation https://learn.microsoft.com/en-us/dynamics365/marketing/real-time-marketing-email-text-consent

upvoted 7 times

MrEz

9 months ago

yes: you can edit it in the marketing email, if one is missing just warning (but it will send it without unsubscribe for commercial)

upvoted 1 times

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wwhung

Most Recent 1 year, 1 month ago

according to https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/real-time-marketing-email-text-consent: As required for commercial email, a Company Address placeholder and an Preference Center placeholder link are added to the email footer automatically. The company address reflects the value set on the Compliance profile and can be edited directly from the email editor if needed. The Preference center link leads to the preference management page configured by the Compliance Profile, where customers can review and change communication preferences.

upvoted 1 times

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TwelveConsulting

1 year, 2 months ago

To my understanding, the Unsubscribe link is mandatory to send an email. Allowing the system to send an email while it is missing does not seem possible to me. I would say Correct : A

upvoted 2 times

MrEz

9 months ago

i thought that too but documentation states: it would block/ An email message is only sent if it passes the consent checks configured by the Purpose and (optional) Topic. The app will display warnings if, for example, you accidentally delete either the company address or link to the preference center. However, it does not block you from sending such an email. Thus, you are able to replace the given company address field with another one of your choice or add a link to a custom preference center if you like.

upvoted 1 times

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