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Exam MB-220 topic 3 question 26 discussion

Actual exam question from Microsoft's MB-220
Question #: 26
Topic #: 3
[All MB-220 Questions]

Contoso Ltd.'s marketing team recently started using Microsoft Dynamics 365 Marketing. The team is testing the insights for the Contact entity.

The team wants to understand what is included under web interactions.

Which three statements should you make? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

  • A. Only the web pages and marketing pages that include a Dynamics 365 Marketing tracking script and were used in customer journeys.
  • B. Only interactions by known contacts; unknown contacts will be logged as anonymous.
  • C. Only the web pages and marketing pages for which the Generate Insights option is enabled.
  • D. Only the web pages from the website that include a Dynamics 365 Marketing tracking script.
  • E. Only the web pages and marketing pages that include a Dynamics 365 Marketing tracking script.
  • F. Only the web pages and marketing pages with a Dynamics 365 Marketing tracking script linked to a known contact.
Show Suggested Answer Hide Answer
Suggested Answer: BCF 🗳️
by antoyou at Aug. 2, 2023, 8:28 p.m.

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MrEz
7 months, 1 week ago
Basically, the solution does track anonymous visitors. I am not sure if the anonymous options have to be ruled out (even though supported), the scenario states: "The team is testing the insights for the Contact entity." if this is a filtering requirement, only non-anonymous interactions would be visible in the contact section. "Only the web pages and marketing pages that include a Dynamics 365 Marketing tracking script and were used in customer journeys. " does this mean tracking requires a customer journeys? as it says "and" = "+" -> "tracking script" PLUS "used in customer journeys" -> wrong: tracking without presence of "customer journeys" possible. not sure if this is clumsy formulation or intentional
upvoted 1 times
MrEz
7 months, 1 week ago
unknown contacts -> no contacts! there is no unknown contact in data verse unless you create (better not) a contact with full name unknown contact. -> unknown web page visitors?
upvoted 1 times
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Nyanne
1 year, 2 months ago
I would argue B is also correct. Insights are only gathered against known Contacts. If they're not known, insights will be logged as anonymous visits / clicks. (https://learn.microsoft.com/en-us/dynamics365/marketing/cookies) (https://learn.microsoft.com/en-us/dynamics365/marketing/insights-glossary#website-clicked) A is incorrect as insights do not rely on adding pages to a customer journey. C is incorrect as there is no option to enable a 'Generate Insights option'. D, E and F all seem very similar. I would probably answer B,D,F. Just a guess.
upvoted 1 times
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antoyou
1 year, 3 months ago
Selected Answer: ACF
To answer the question correctly, we need to identify the statements that correctly describe what is included under web interactions in Microsoft Dynamics 365 Marketing. Here are the three correct statements:   A. Only the web pages and marketing pages that include a Dynamics 365 Marketing tracking script and were used in customer journeys. C. Only the web pages and marketing pages for which the Generate Insights option is enabled. F. Only the web pages and marketing pages with a Dynamics 365 Marketing tracking script linked to a known contact.   So, the correct three statements are:   A. Only the web pages and marketing pages that include a Dynamics 365 Marketing tracking script and were used in customer journeys. C. Only the web pages and marketing pages for which the Generate Insights option is enabled. F. Only the web pages and marketing pages with a Dynamics 365 Marketing tracking script linked to a known contact
upvoted 1 times
Roland_P
1 year, 2 months ago
Tracking scripts aren't linked to contacts, so I'd say F is false. Although I'm not sure about the correct answer, I would say BDE.
upvoted 2 times
Nyanne
1 year, 2 months ago
In a sense, there is some tracking linked against the Contact.. cookies are stored against the contact, which allows us to track activity against the contact.. So I would say F is correct.
upvoted 1 times
MrEz
6 months, 3 weeks ago
you are on a contact record in the insights form of this contact. so this contact is known! F. Only the web pages and marketing pages with a Dynamics 365 Marketing tracking script linked to a known contact.
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