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Exam MB-220 topic 2 question 19 discussion

Actual exam question from Microsoft's MB-220
Question #: 19
Topic #: 2
[All MB-220 Questions]

You are training your company's marketing team on analyzing marketing results using the insights available on various marketing records. One of the team members asks when they should use the Contact Insights tab on the Leads form versus the Insights tab on the Contacts form for insights related to marketing contacts.

You need to explain how the insights available on the Leads forms are different from the insights available on the Contacts form.

What should you tell the team?

  • A. Only insights on the Leads form include the lead's age and lead score history.
  • B. Only insights on the Contacts form include event interactions.
  • C. Only insights on the Contacts form include subscription list interactions.
  • D. Only insights on the Leads form include marketing form interactions.
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Suggested Answer: C 🗳️
by Orne at Oct. 4, 2023, 1:46 p.m.

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businesselements1
11 months, 2 weeks ago
Marketing form interactions, as mentioned in option D, are specifically tied to leads and are only available on the Leads form. This information is crucial for understanding how leads have engaged with marketing forms, providing valuable data for lead nurturing and conversion efforts. Therefore, option D is the correct choice when explaining the differences between insights available on the Leads form and the Contacts form.
upvoted 1 times
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Orne
1 year, 1 month ago
Seems A to me. Just struggling a bit because of the Lead scoring history. https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/insights#contact-insights
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MrEz
7 months, 1 week ago
it is a dotted line.
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MrEz
7 months, 1 week ago
outbound: Marketing forms -> msdyncrm_marketingform real-time: Forms -> msdynmkt_marketingform Which one is meant? None of these answers would be a satisfising answer if I were that marketing guy. Oops with form this time contact or lead form is meant. B: outbound and real-time contain event interactions C: Lead contains subscription list interactions (outbound only) D: Marketing form interactions on Contact and Lead form (you can relate marketing form and form: outbound and real-time for contacts or leads. The only question I had, if marketing only contacts are regarded as 'leads'? thing get hazy here…), Therefore, it can only be A. I double-checked it. Lead score history and lead age is on Lead form only.
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