Exam MB-220 topic 4 question 7 discussion

Actual exam question from Microsoft's MB-220

Question #: 7
Topic #: 4

You want to update the marketing settings to enable this scenario:
When a person submits a form, the marketing system will pair the submission with an existing lead by their email address and the product they are interested in.

Which setting should you update?

A. Landing pages
B. Lead scoring
C. Matching strategy
D. Default marketing settings

Show Suggested Answer

Suggested Answer: C 🗳️

by TwelveConsulting at Oct. 9, 2023, 9:19 a.m.

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ilty

9 months ago

If Generate leads without matching is set to Yes, the system always creates a new lead, regardless of the Lead matching strategy. If Generate leads without matching is set to No, the system applies the Lead matching strategy to look for an existing lead that matches the submission. If a matching lead is found, update its fields to match the submission. If no lead is found, create a new one based on the submission.

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TwelveConsulting

1 year, 1 month ago

Seems correct. "Contact and Lead matching strategies: These settings control which incoming form-field values are matched against existing contact and lead records. If an existing record has matching values in all the specified fields" https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/marketing-forms

upvoted 3 times

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