HOTSPOT -
Case study -
This is a case study. Case studies are not timed separately. You can use as much exam time as you would like to complete each case. However, there may be additional case studies and sections on this exam. You must manage your time to ensure that you are able to complete all questions included on this exam in the time provided.
To answer the questions included in a case study, you will need to reference information that is provided in the case study. Case studies might contain exhibits and other resources that provide more information about the scenario that is described in the case study. Each question is independent of the other questions in this case study.
At the end of this case study, a review screen will appear. This screen allows you to review your answers and to make changes before you move to the next section of the exam. After you begin a new section, you cannot return to this section.
To start the case study -
To display the first question in this case study, click the Next button. Use the buttons in the left pane to explore the content of the case study before you answer the questions. Clicking these buttons displays information such as business requirements, existing environment, and problem statements. If the case study has an All Information tab, note that the information displayed is identical to the information displayed on the subsequent tabs. When you are ready to answer a question, click the Question button to return to the question.
Background -
Wingtip Toys sells toys made for children who are ages zero to 12 years old. The toys focus on science, technology, engineering, and mathematics (STEM) concepts.
The company has 200 retail stores globally. Several physical store sales locations exist, but the majority of sales are direct sales through independent contractors who sell to a close network of acquaintances. Sales representatives are non-salaried employees who are exclusively compensated through commissions.
Current environment. General -
Wingtip Toys uses Dynamics 365 Commerce to manage retail operations. The company has independent sales representatives who use a mobile app to create orders and then submit the orders by emailing the company a Microsoft Excel workbook.
All physical store locations run the Modern Point of Sale (POS) application on Microsoft Surface devices. High-performing sales representatives use the Modern POS on Apple iOS devices. Commerce channels are logically grouped by region and serviced by a single warehouse.
Current environment. Products -
The products that are available for independent sales representatives to sell change often. Some toy sales are available only in certain markets. Many toys are made in only a limited run capacity.
Physical store locations can sell all products that are not discontinued.
The company uses product groupings to control viewing of products and product reporting. Reports include data about discontinued products.
Current environment. Pricing -
Pricing is structured to be simplistic across all products. Products with different manufacturing costs must have similar prices if they are similar products.
The company calculates prices by using formulas in Excel workbooks. The prices are manually entered into Dynamics 365 Commerce.
You define the following Smart Rounding rules:
Current environment. Printed catalogs
Printed catalogs are mailed to sales representatives quarterly, but Wingtip Toys would like to get away from this practice
Printed catalogs show all sellable products and highlight new products that will be released in a few months. The products are called unreleased products
Sales representatives often mistakenly create sales orders for the unreleased products. These errors cause customer expectation issues
Sales representatives occasionally provide feedback about a set of items. This results in the need for new product attributes that Wingtip Toys includes in future printed catalog releases
Printed catalogs include product highlights, ratings, and reviews. The reviews are displayed under the products.
Current environment. Independent sales representatives
Sales representatives own the relationships with their clients. The representatives are responsible for communications with their clients
Each sales representative is tracked in the current system as their own retail location or retail channel, much like each physical store is. Sales representatives are grouped under one of 10 different geographical regions
Sales representatives often provide special friends and family pricing to all customers that are not available at the physical store locations
Sales representative pricing is considered base pricing and not a discount
Sales representatives collect customer feedback on products and pass feedback to the Wingtip Toys corporate office when they have time. The length of customer reviews is restricted in the current product management system and varies by product category
Current environment. E-commerce -
The company has a primary website that focuses on brand awareness. The website does not support e-commerce
Wingtip Toys has three blogs but actively maintains only one of the blogs. All three blogs still report high web traffic
The out-of-the-box e-commerce channel offering was a significant factor when selecting Dynamics 365 Commerce
The company is concerned that adding customer-facing online reviews and ratings may create problems. Reviews may include content that is inappropriate for children
The existing e-commerce site is inaccessible to several customers who have disabilities
Requirements. Products -
You must replace the printed catalogs with functionality in Dynamics 365 Commerce for all channels
Preview items must be visible in all retail channels before the items can be sold in any channel
You must prevent sales representatives from adding preview and discontinued products to transactions during product entry. New products being introduced for a season must be set up in their own product hierarchy group. The group correlates to their season and year
Products that will be discontinued must not be sold for a one week prior to being removed from visibility within the POS. Sales associates must have to call headquarters to place an order for those products
At the end of the season, the products in that hierarchy group will be removed from that season and year group and moved to their new category hierarchy group based on the type of toy
The solution must use only one product hierarchy. Supplemental hierarchies must not be used. The solution must allow the company to manage products at the group level where possible, which can be by product category or ad hoc grouping of items
All products must be discontinued in a single, streamlined process but are not discontinued by product category. The action of discontinuing the products must be done at the single item level or with ad hoc grouping
All pre-released products must be made available for sale in a single, streamlined process
New attribute groups must be added or removed from product groups quarterly based on sales representative feedback
New monthly pricing must be automatically created by the system and must be reviewed and posted before pricing can take effect
Requirements. Pricing -
The solution must allow for pricing changes by the different sales channels
Calculated sales prices for items must automatically be changed to unify product pricing based on pricing ranges
Prices must be adjusted monthly by using a model that uses costs plus a percentage increase of between 35 percent to 55 percent. The percentage increase must be based on product groups, per the following examples:
A handmade rocking horse under the wooden rockers product group costs $100 to make (cost). All wooden rockers will sell for 50 percent more. The final sales price will be $150 before strategic smart rounding is applied to the final selling price
A wooden puzzle set is $10 to make (cost). All products in the Puzzles - 3-5-year old product will sell for 55 percent more. The final sales price will be $15.50 before strategic smart rounding is applied to the final selling price
The physical stores run rotating weekly specials where certain product categories are discounted by 10 percent of the products’ retail price
Requirements. Printed catalogs -
E-commerce functionality must replace functionality in the current printed catalog
Some customers do not want their reviews printed in the catalogs. These customers must complete a Microsoft Forms survey to request that the company does not print their review in catalogs. Wingtip Toys must be able to look up the account identifier for the customer and remove the associated information from the system
Requirements. Independent sales representatives
Access to the Modern POS must be restricted to Wingtip Toys super users and only be used by sales representatives that meet a certain volume of sales a year
All customers who transacted with the sales representative must be visible in Modern POS by the sales representatives. Other customers must not be visible by default.
If a customer has an active account with Wingtip Toys, but has not transacted with the sales, the representative must be able to retrieve that customer information in the Modern POS
Sales representatives must no longer be responsible for customer reviews
Requirements. E-commerce -
An e-commerce channel must be created within Dynamics 365 Commerce
All information from the printed catalogs should be located within the e-commerce solution
Customers and Independent sales representatives can use the e-commerce site to research products and to provide feedback on previous purchases
The solution must allow for customers and their reviews to be completely deleted upon request
The footer of the website must have a link named Customer reviews support, which will allow users to submit removal requests by using Microsoft Forms
The e-commerce site must have a single blog site to centrally manage all new blog posts
All prior e-commerce sites must redirect to the new e-commerce-focused Wingtip Toys website
All existing URLs must remain the same. The new Wingtip Toys e-commerce site will use the newly secured URL wingtiptoys.com
All existing web traffic to all existing, active website links must continue to operate through search engines and affiliate links, but all traffic should now use the new e-commerce website
The new e-commerce site must meet all United States and Federal compliancy guidelines
The new e-commerce site must reach the largest audience possible
Requirements. Order delivery -
Shipping charges are managed by shipping method and dollar value
All order over $250 must always receive free shipping using certain shipping methods
Shipping charges will be calculated as $0, not as a discount off a shipping amount
Shipping charges must be managed by one of the ten different regions
You need to determine the final selling prices for selected items.
Use the drop-down menus to select the answer choice that answers each question based on the information presented in the graphic.
NOTE: Each correct selection is worth one point.
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