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Exam MB-220 topic 1 question 16 discussion

Actual exam question from Microsoft's MB-220

Question #: 16
Topic #: 1

You use Dynamics 365 for Marketing to obtain detailed analytical views to help you understand your impact and learn which marketing instruments work best for your audience.
You need to track response data regarding how your contacts react to your various marketing initiatives.
Which three sources of analytical data are available to you regarding your marketing initiatives? (Choose three.) Each answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Insights by Contact will be available to you on individual contact records and on the account with which the contact is associated.
B. The insights you receive will be measured over all recipients of a single activity and by all activities for a single recipient.
C. The insights aggregating results from all emails sent in a certain timeframe will be available on your Email Marketing Dashboard.
D. Survey insights measured over all respondents will be available on the Survey Insights form.
E. Insights measured over all recipients of a single segment over all channels will be available on the Segment Insights form.

Show Suggested Answer

Suggested Answer: ACD 🗳️

by Jay23 at July 4, 2020, 11:02 a.m.

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Aakriti2410

10 months, 1 week ago

Where can I find 'C' in the dashboard? I mean what is the path to it?

upvoted 1 times

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MrEz

1 year, 3 months ago

B. The insights you receive will be measured over all recipients of a single activity and by all activities for a single recipient. 2 weird points in here: 1) " all recipients of a single activity" e.g.1 email 'activity' record -> for n recipients? -> no it creates for each recipient an email (or if you have a phone call creation tile n phone calls) 2) "by all activities for a single recipient" mostly it is '... interactions' not activities like phone call, appointments and email open times which is neither 'interaction' nor 'activity'.

upvoted 1 times

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MrEz

1 year, 4 months ago

my problem is the word 'activity' The Marketing Activity entity (msdyncrm_mktactivity) is used by Customer Insights - Journeys Services to send system updates. Each activity is processed by the Customer Insights - Journeys data plugin (Microsoft.Dynamics.Crm.MarketingPlugins.Plugins.Data), which then executes the designated action. The activity tile enables a customer journey to generate an activity record (such as a phone call, task, or appointment), associate the activity with each contact who enters the tile, and assign each activity to a Dynamics 365 user for follow-up. Each activity tile uses an activity marketing template to define the type and details of the activities it generates. therefore, i ruled B out, as i had problems how you could possibly have 1 activity for n recipients. total crap.

upvoted 1 times

MrEz

1 year, 4 months ago

unless you are very loose with the definition and 'have a meal' is an activity (with no relation to CRM) therfore, make some journeys, some campaigns, some clicks here and there are activities. but not activity records of a potential 'marketing activity' entity.

upvoted 1 times

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EsePe

1 year, 10 months ago

Selected Answer: ACD

I think is ACD. B is a strange statement that I douct is correct and E, you dont have insights at the segment form.

upvoted 3 times

MrEz

1 year, 4 months ago

you have insights in the segment form. so E?

upvoted 1 times

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MrEz

1 year, 4 months ago

survey (it doesn't even say if it is customer voice..!) but customer voice is not part of the marketing (various names available) of the solution (but could be combined with it). Survey Insights, i did not find anything. i go for AC and E, by the method of the least weird answer.

upvoted 1 times

Aakriti2410

10 months, 1 week ago

Where can I find 'C' in the dashboard? I mean what is the path to it?

upvoted 1 times

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Knightie

3 years, 1 month ago

E. Segment Insights is only for that Segment but not about "All Segments" or "All Channels"

upvoted 1 times

MrEz

1 year, 4 months ago

e: Insights measured over all recipients of a single segment over all channels will be available on the Segment Insights form. of a single segment --> not "all segments". Not sure about all channels, if membership of a segment is independent from channels, maybe it means over 'all channels' even the ones not in any channel...

upvoted 1 times

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Fyrus

3 years, 11 months ago

"Each answer presents a complete solution. NOTE: Each correct selection is worth one point." That means that the question worth 3 or 0 points or it's a site's mistake?

upvoted 1 times

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saadnadir

4 years, 3 months ago

ABC is the correct answrt

upvoted 3 times

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discodeb2000

4 years, 6 months ago

I'm not seeing Insights on an Account record unless I'm missing something?

upvoted 1 times

gvldesigner

3 years, 3 months ago

https://docs.microsoft.com/en-us/dynamics365/marketing/insights#:~:text=To%20view%20contact%20insights%2C%20go,then%20open%20its%20Insights%20tab.

upvoted 2 times

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SoMuchConfusion

2 years, 3 months ago

I initially thought this as well, then realized I was looking at a custom Account form. Switching to the stock "Account" form, I found the Insights tab.

upvoted 1 times

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Jay23

5 years, 1 month ago

Why not A C E ?

upvoted 3 times

Axure92

4 years, 3 months ago

E. Segment Insights will only show you the progression of the number of members but not the interactions

upvoted 7 times

MrEz

1 year, 4 months ago

e: Insights measured over all recipients of a single segment over all channels will be available on the Segment Insights form. -> no word of Interactions?!

upvoted 1 times

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