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Exam MB-220 topic 2 question 4 discussion

Actual exam question from Microsoft's MB-220
Question #: 4
Topic #: 2
[All MB-220 Questions]

Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months.
Which type of marketing segment should you create?

  • A. Profile Segment
  • B. Interaction Segment
  • C. Landing Page Segment
  • D. Customer Insight Segment
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Suggested Answer: B 🗳️
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/segmentation-lists-subscriptions

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Roman92
Highly Voted 3 years, 9 months ago
The question is not correct. There are only two types of segments : static and dynamics. The presented answers covers the segment's blocks (based on profiles, interactions or other segments). So for me the correct answer is B which should be named -> Behavioural block (Interaction)
upvoted 8 times
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Zeus6
Highly Voted 3 years, 5 months ago
Answer is correct - see very first paragraph in this MS Docs article: https://docs.microsoft.com/en-gb/dynamics365/marketing/segments-interaction
upvoted 6 times
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wwhung
Most Recent 6 months, 3 weeks ago
confusing question as there're only Dynamics segments and static segments. If it's based on interaction records, then it's behavioral blocks query. Ref: https://learn.microsoft.com/en-gb/dynamics365/customer-insights/journeys/segmentation-lists-subscriptions
upvoted 1 times
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chrislight
3 years, 10 months ago
This is now known as a 'Behavior Segment'
upvoted 5 times
Zeus6
3 years, 5 months ago
Agreed - https://docs.microsoft.com/en-gb/dynamics365/marketing/segments-interaction
upvoted 1 times
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