Exam MB-280 topic 5 question 14 discussion

Actual exam question from Microsoft's MB-280

Question #: 14
Topic #: 5

A marketing user wants to target two groups of customers:

1. All customers that live in Paris.
2. All customers that have made more than ten online purchases.

You decide to meet this requirement by making quick segments.

Which two options should you use as the base in the quick segments? Each correct answer presents part of the solution. (Choose two.)

NOTE: Each correct selection is worth one point.

A. Measures
B. Insights
C. Data tables
D. Enrichments
E. Profiles

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Suggested Answer: AE 🗳️

by Elreal at July 24, 2025, 6:17 a.m.

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Elreal

1 week, 3 days ago

Selected Answer: AE

https://learn.microsoft.com/en-us/dynamics365/customer-insights/data/segment-quick 1. All customers that live in Paris. -> this is profile data, therefore use the Profiles option 2. All customers that have made more than ten online purchases. -> this information can be derived using a Measure (Measures help you to better understand customer behaviors and business performance.) Note: A third option when creating quick segments is Insights. But this is used to build a segment around one of the output tables you generated using either the Predictions or Custom Models capabilities. Which is not needed to fulfill the given requirements.

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