You use Microsoft 365 Usage Analytics. You need to know the number of users who are active today and were also active last month. Which adoption metric should you use?
EnabledUsers - Number of users enabled to use the product in the month.
ActiveUsers - Number of users active in the month.
MoMReturningUsers - Number of users active in the month that were also active in the preceding month.
CumulativeActiveUsers - Number of users active in the month plus any preceding month.
MoMReturningUsers (Month over Month Returning Users) measures the number of unique users who have been active in the current month and were also active in the previous month. This metric provides a good indication of user engagement and retention over time.
EnabledUsers measures the number of licensed users who have access to Microsoft 365 services.
ActiveUsers measures the number of unique users who have interacted with a Microsoft 365 service during a given time period.
CumulativeActiveUsers measures the total number of unique users who have interacted with a Microsoft 365 service since the service was first deployed.
Para acompanhar quantos usuários estão ativos hoje e também estavam ativos no mês passado, você deve usar a métrica:
A. MoM Retornando Usuários
Essa métrica ("Month-over-Month Returning Users" ou "Usuários que retornam de um mês para o outro") é específica para medir a taxa de adoção e engajamento ao longo do tempo, fornecendo informações sobre usuários ativos em períodos consecutivos, como o mês passado e o mês atual.
As outras métricas mencionadas não se concentram na comparação entre períodos consecutivos ou não são específicas para rastrear usuários ativos ao longo do tempo.
MoMReturningUsers:
Number of users active in the month that were also active in the preceding month.
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