Exam MB-220 topic 1 question 15 discussion

Actual exam question from Microsoft's MB-220

Question #: 15
Topic #: 1

DRAG DROP -
You are responsible for all outgoing marketing emails at Contoso, Ltd.
You are tasked with the best practices aimed at increasing delivery and interaction rates.
Which question is answered by the email insight statistic listed? To answer, drag the email statistic to the question answered by that statistic. Each statistic may be used one, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:

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by DennisWypior at May 19, 2021, 7 a.m.

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zukito3

Highly Voted 1 year, 5 months ago

I agree in general, but in the second question "What is the total number of sent messages where the recipient clicked at least one link one time?". I think is Click-Throughs , because according the documentation says "The email click-through rate indicates how often a message delivery resulted in at least one click on any of the links it contains. It’s reported as a percentage of total deliveries. Only unique clicks are counted, so after the first click, it doesn’t matter how many links a recipient clicks on, or how many times. " Link: https://docs.microsoft.com/en-us/dynamics365/marketing/insights-glossary So, I think the order would be: 1.- Clicks unique 2.- Click-through 3.- Forwards 4.- No statistic exists

upvoted 10 times

Power_Ninja

7 months ago

I agree, that's if the MS documentation is trust worthy also.

upvoted 1 times

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jakub_kangur

Highly Voted 11 months, 3 weeks ago

The correct order will be: 21345

upvoted 5 times

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DennisWypior

Most Recent 1 year, 6 months ago

1. Clicks - therefore the answer is Clicks (unique) 2. Clicks unique 3. Opens unique 4. Forward 5. No statistic exists

upvoted 3 times

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