Exam MB-220 topic 1 question 24 discussion

Actual exam question from Microsoft's MB-220

Question #: 24
Topic #: 1

Your sales team often request reports on Lead Source Effectiveness. They want to know which marketing campaigns, events, and web contacts generate the most qualified leads, and ultimately the most revenue.
How can you use tools in Dynamics 365 Marketing to generate this report?

A. Navigate to Leads, click on Insights, then select the Lead Source Effectiveness tab.
B. Navigate to Leads, select the appropriate Lead View, click on Run Report, and select Lead Source Effectiveness.
C. Navigate to Contacts, select the appropriate Contact View, click on Run Report, and select Lead Source Effectiveness.
D. Under Customer Journeys, go to the insights section for each journey that generates Leads, download the appropriate data, and aggregate it into a separate spreadsheet.

Show Suggested Answer

Suggested Answer: B 🗳️
Reference:
https://neilparkhurst.com/2019/02/27/mb-210-microsoft-dynamics-365-for-sales-sales-reports/

by CcZk at March 31, 2022, 4:43 p.m.

Comments

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wwhung

6 months, 4 weeks ago

There's updated Marketing effectiveness dashboard: https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/real-time-marketing-effectiveness

upvoted 1 times

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Archana_Surulichamy

1 year, 12 months ago

It is true . There are 2 reports available . FIrst : lead source effectiveness , Second : Neglected leads

upvoted 4 times

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CcZk

2 years, 2 months ago

It is correct

upvoted 4 times

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