Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email. How can you configure this in Responsys?
A.
In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
B.
In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
C.
In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
D.
In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the
Link categories need to be created under Account Management before being used in Link Tables.
Sources - https://docs.oracle.com/en/cloud/saas/marketing/responsys-user/SubAccountOfferCategories.htm (creating Link Categories)
- https://docs.oracle.com/en/cloud/saas/marketing/responsys-user/OfferTableMapper.htm (creating Link Tables and selecting Link Categories for links)
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aquamarine
3 years, 3 months ago