Exam PMI-PBA topic 1 question 81 discussion

Benchmarking involves comparing a company's products, services, or processes to those of competitors or industry leaders to identify areas for improvement or opportunities for growth. In this case, comparing the startup's best-selling juice with similar products offered by competitors will help understand what is working in the market and identify potential improvements. Trend analysis focuses on analyzing trends over time, which may not directly help in comparing products against competitors. Competitive analysis also compares products and strategies of competitors, but benchmarking is the more precise term when comparing specific product performance. Focus groups are useful for gathering direct customer feedback but may not provide the broad market insights necessary for this analysis.

The technique or tool that should be used in this scenario is Competitive analysis, option C. Competitive analysis is a technique used to identify and analyze the strengths and weaknesses of competitors, including their products, services, marketing strategies, and customer base. By conducting a competitive analysis, a business analyst can identify opportunities to differentiate the company's products from those of its competitors and develop strategies to improve sales.