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Exam CAPM topic 1 question 381 discussion

Actual exam question from PMI's CAPM
Question #: 381
Topic #: 1
[All CAPM Questions]

A project team for a marketing company is acquiring leaflets and materials from competitors. The team is working on a project to release new products, and they are trying to get ideas on how to most efficiently market these new products.

Which activity is the project team conducting?

  • A. Brainstorming
  • B. Benchmarking
  • C. Project initiation
  • D. Project execution
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Suggested Answer: B 🗳️
by sweety433 at Sept. 21, 2024, 5:02 p.m.

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JesseChou_123
1 month, 1 week ago
Selected Answer: B
Benchmarking is the activity of comparing your processes, products, or services against those of competitors or industry best practices to identify areas for improvement. Here, the team is acquiring leaflets and materials from competitors to gather ideas and improve their marketing strategy, which is a clear example of benchmarking.
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