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Exam Certified Marketing Cloud Email Specialist All Questions

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Exam Certified Marketing Cloud Email Specialist topic 1 question 100 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 100
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

  • A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
  • B. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
  • C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
  • D. Create an API-driven process to put the data directly into the data extension when any data is changed.
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Suggested Answer: C 🗳️
by danrha at March 13, 2023, 8:07 p.m.

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f30f3b3
3 weeks, 3 days ago
Selected Answer: C
The answer is C
upvoted 1 times
...
Mary92
8 months, 2 weeks ago
Selected Answer: C
The answer is C
upvoted 1 times
...
AleAleAleAle
9 months ago
Selected Answer: C
Here's why option C is the best choice: File Drop Automation: With a file drop automation, NTO can monitor a specific directory on the Enhanced SFTP for any new or updated files. When a new file is placed in the designated directory, the file drop automation will automatically trigger the import process, and the data from the file will be imported into the data extension in Marketing Cloud. This ensures that the catalog is updated in near real-time whenever changes are made.
upvoted 1 times
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danrha
1 year, 1 month ago
Answer is C, there would be delays if we go with A
upvoted 1 times
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