Northern Trail Outfitters wants to increase email subscribers this quarter. Which three methods could they use to legally obtain subscribers? (Choose three.)
A.
Purchase subscriber lists from a reputable data company.
B.
Ask customers to text their email address to a short code to opt-in.
C.
Email all unsubscribed customers asking for them to opt into email again.
D.
Ask customers to opt-in at time of purchase online by creating an account.
E.
Create a Facebook lead capturing form to gain opt-ins.
B, D, E
A, C - These options should be avoided as they can potentially violate email marketing best practices and legal regulations. Purchasing subscriber lists from third-party sources is generally not recommended as it may lead to low engagement and deliverability issues, and it can also be against anti-spam laws in many regions. Emailing unsubscribed customers to ask them to opt-in again can also be seen as unsolicited and may lead to compliance issues. It's better to focus on obtaining explicit and voluntary consent from subscribers.
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