Exam Certified Marketing Cloud Email Specialist topic 1 question 20 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist

Question #: 20
Topic #: 1

[All Certified Marketing Cloud Email Specialist Questions]

A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address,
Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

A. A file drop automation to execute an import every time a record is updated or added.
B. A scheduled automation to import a file containing all of their subscribers.
C. A scheduled automation to import a nightly file of updated or changed records.
D. A scheduled automation to occur every 15 minutes to ensure the data is current.

Show Suggested Answer

Suggested Answer: C 🗳️

by Lalasha at March 25, 2023, 6:50 a.m.

Comments

Submit Cancel

AccosecAndrew

10 months ago

Selected Answer: C

Explanation: When managing large data sets, especially when it involves one million subscribers, efficiency and performance are critical considerations for keeping data up-to-date without causing system performance issues or unnecessary complexity. Here's why the other options are less feasible: A. A file drop automation to execute an import every time a record is updated or added: This could lead to an overwhelming number of file drops and imports, especially considering the size of the database (one million subscribers). It's highly inefficient and could put an unnecessary load on the system, leading to performance issues.

upvoted 1 times

AccosecAndrew

10 months ago

D. A scheduled automation to occur every 15 minutes to ensure the data is current: While this would provide near real-time updates, it could be very resource-intensive, leading to system slowdowns. With large databases, it's generally unnecessary to have updates processed so frequently unless the business model requires real-time data updating, which is rare.

upvoted 2 times

...