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Exam Certified Marketing Cloud Email Specialist All Questions

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Exam Certified Marketing Cloud Email Specialist topic 1 question 20 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 20
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address,
Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

  • A. A file drop automation to execute an import every time a record is updated or added.
  • B. A scheduled automation to import a file containing all of their subscribers.
  • C. A scheduled automation to import a nightly file of updated or changed records.
  • D. A scheduled automation to occur every 15 minutes to ensure the data is current.
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Suggested Answer: C 🗳️
by Lalasha at March 25, 2023, 6:50 a.m.

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AccosecAndrew
6 months, 4 weeks ago
Selected Answer: C
Explanation: When managing large data sets, especially when it involves one million subscribers, efficiency and performance are critical considerations for keeping data up-to-date without causing system performance issues or unnecessary complexity. Here's why the other options are less feasible: A. A file drop automation to execute an import every time a record is updated or added: This could lead to an overwhelming number of file drops and imports, especially considering the size of the database (one million subscribers). It's highly inefficient and could put an unnecessary load on the system, leading to performance issues.
upvoted 1 times
AccosecAndrew
6 months, 4 weeks ago
D. A scheduled automation to occur every 15 minutes to ensure the data is current: While this would provide near real-time updates, it could be very resource-intensive, leading to system slowdowns. With large databases, it's generally unnecessary to have updates processed so frequently unless the business model requires real-time data updating, which is rare.
upvoted 2 times
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jagSah
9 months, 3 weeks ago
it should be A
upvoted 1 times
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Oleg_M
1 year, 1 month ago
Selected Answer: C
But it says the data is used in daily sendings meaning the main DE could be updated only at night
upvoted 2 times
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Lalasha
1 year, 1 month ago
Answer should be A as it is using for multiple campaign we should have updated records
upvoted 1 times
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