Exam Certified Marketing Cloud Administrator topic 1 question 92 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Administrator

Question #: 92
Topic #: 1

[All Certified Marketing Cloud Administrator Questions]

Which product enables a Marketing Cloud admin to observe customer behavior, build preference profiles, and deliver the next-best content?

A. Interactive Email Form Block
B. Einstein Email Recommendations
C. Einstein Content Selection

Show Suggested Answer

Suggested Answer: B 🗳️

by jdozerlistengage at April 18, 2023, 7:26 p.m.

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jdozerlistengage

Highly Voted 2 years, 1 month ago

Should be B. Einstein Email Recommendations https://help.salesforce.com/s/articleView?id=sf.mc_pb_einstein_email_recommendations.htm&type=5

upvoted 9 times

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JuanFG95

Most Recent 2 weeks, 4 days ago

Selected Answer: C

C is correct, Email recomendations is more like sending products recommendations on emails. But to observe customer behavior, build preference profiles, and deliver the next-best content its totally Einstein Content Selection

upvoted 1 times

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ChristianRtg

11 months, 1 week ago

Selected Answer: C

Attention! The question is about Content, not about Content in Mails. The solution which provides the best content for *any* channel is Einstein Content Selection, see: https://help.salesforce.com/s/articleView?id=sf.mc_pb_einstein_content_selection.htm&type=5

upvoted 1 times

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