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Exam Certified Marketing Cloud Email Specialist All Questions

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Exam Certified Marketing Cloud Email Specialist topic 1 question 104 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 104
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

A marketer would like to improve open rates for weekly email campaigns.
On which area of email design should the marketer focus?

  • A. Footer
  • B. Email Body
  • C. Envelope Content
  • D. Link Content
Show Suggested Answer Hide Answer
Suggested Answer: C 🗳️
by senbabu at May 31, 2023, 10:01 a.m.

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srikanthreddyw
8 months, 2 weeks ago
C is the answer. Subject lines and sender names help to improve the open rate as they first appear before an email is opened.
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Mackoblvck
1 year, 2 months ago
Answer - C Envelope content is the part of an email that's visible in the inbox before it's opened. So it makes sense to focus on that to improve open rates. Body content on the other hand is the part of an email that's visible after it's opened.
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senbabu
1 year, 6 months ago
Why not body content - opt B?
upvoted 1 times
Aisha_Khalid
1 year, 4 months ago
My assumption is focusing on body content would mean the user has already opened the email
upvoted 1 times
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Community vote distribution
A (35%)
C (25%)
B (20%)
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