Exam Certified Marketing Cloud Administrator topic 1 question 64 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Administrator

Question #: 64
Topic #: 1

[All Certified Marketing Cloud Administrator Questions]

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

A. Each email consumes five Super Messages when sending below a certain threshold.
B. MobilePush was enabled by mistake, which consumes Super Messages when not in use.
C. A multiplier is applied to each SMS message based on the destination country.

Show Suggested Answer

Suggested Answer: C 🗳️

by kyashii at Sept. 9, 2023, 12:32 a.m.

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f54b15c

10 months ago

Selected Answer: C

C is correct

upvoted 1 times

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3ad3374

1 year, 1 month ago

Selected Answer: C

https://www.salesforce.com/products/marketing-cloud/sfmc/sms-ratio-updates/ ultipliers differ based on your Edition or Product, subscription start date, destination country and message type.

upvoted 2 times

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kyashii

1 year, 9 months ago

Selected Answer: C

C is correct.

upvoted 4 times

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