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Exam Certified Data Architect topic 1 question 20 discussion

Actual exam question from Salesforce's Certified Data Architect
Question #: 20
Topic #: 1
[All Certified Data Architect Questions]

Northern Trail Outfitters (NTO) has the following systems:
Customer master—source of truth for customer information

Service cloud—customer support -
Marketing cloud—marketing communications
Enterprise data warehouse-business reporting
The customer data is duplicated across all these systems and are not kept in sync. Customers are also complaining that they get repeated marketing emails and have to call in to update their information.
NTO is planning to implement a master data management (MDM) solution across the enterprise.
Which three data issues will an MDM tool solve? (Choose three.)

  • A. Data loss and recovery
  • B. Data accuracy and quality
  • C. Data completeness
  • D. Data duplication
  • E. Data standardization
Show Suggested Answer Hide Answer
Suggested Answer: BDE 🗳️
by ksho at Sept. 15, 2023, 2:19 a.m.

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ksho
Highly Voted 1 year, 1 month ago
Selected Answer: BDE
Not A, a new MDM cannot not restore previously lost data. B, an MDM would improve accuracy and quality as a master record is maintained. Not C, an MDM cannot provide data it does not have. Missing data will need to be supplemented with an external data source. D, having an MDM reduces duplicate data across sytems. E. Data standardization come into play with an MDM
upvoted 6 times
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Matthewpmp
Most Recent 1 month, 1 week ago
Selected Answer: BCD
An MDM (Master Data Management) tool can help solve the following data issues for Northern Trail Outfitters (NTO): Data accuracy and quality: Ensures that the data is correct and reliable. Data completeness: Ensures that all necessary data is captured and available. Data duplication: Eliminates duplicate records to maintain a single source of truth.
upvoted 1 times
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lizbette
6 months, 2 weeks ago
Selected Answer: BCD
Bad Question, but BCD are best answers. Not A - not disaster recovery Not E - nowhere in the question does data standardization appear to be an issue (think CTO vs. Chief Technology Officer, Co. vs. Company, etc.) C - completeness across the various systems IS an issue, as customers have to call in to update their info because (presumably) it's missing in other systems of record. B&D are non controversial yeses
upvoted 2 times
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ETH777
10 months, 1 week ago
Selected Answer: BCD
Not A - MDM primary focus is not on disaster recovery. Not E - Standardization can be achieved through data mapping and transformation processes outside of MDM. B - Identify and eliminate inconsistencies and errors in data across different systems. C - Can fill in any missing information from various sources. D - Single source of truth and eliminates duplicate records.
upvoted 3 times
lizbette
6 months, 2 weeks ago
I believe this is the right answer, but logic for why Not E is wrong. Standardization CAN be achieved inside of MDM, but standardization doesn't appear to be an issue for the customers in this fact pattern.
upvoted 1 times
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