Exam Certified Marketing Cloud Administrator topic 1 question 31 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Administrator

Question #: 31
Topic #: 1

[All Certified Marketing Cloud Administrator Questions]

Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?

A. Path Optimizer Activity
B. Join Activity
C. Engagement Split

Show Suggested Answer

Suggested Answer: B 🗳️

by Beto_Freedesks at Nov. 5, 2023, 12:15 p.m.

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JuanFG95

2 weeks, 6 days ago

Selected Answer: A

Check that question says.. this journey has an initial email, and they want to send 5 different versions of this email randomly.. so this is a job for Path Optimizer who can assign randomly this 5 versions and will join the audience in 1 when the email is sent. Join activity only join audiences, but dont distribute audiences randomly

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3ad3374

6 months, 2 weeks ago

Selected Answer: B

Join activity brings contacts from two or more paths into a single path. Whereas the Engagement Split activity sends contacts down a Yes or No path based on whether they open or click a link in an email or the email bounces. Also to use an Engagement Split at least one message activity must occur before it and a wait activity must occur between the last message and the Engagement Split.

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elad1980

10 months, 3 weeks ago

Correct answer is Path Optimizer, which can do all of this in one activity. Caveat is that the question was not asking for optimization but it's a trick question

upvoted 2 times

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javatafecta

10 months, 3 weeks ago

Selected Answer: B

Engagement Split determines a contact’s journey path based on their interaction with your message but, in this case, Journey Builder’s Join activity brings contacts from two or more paths into a single path.

upvoted 1 times

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Beto_Freedesks

1 year ago

Selected Answer: C

The Engagement Split activity allows you to create multiple paths in your journey based on different conditions or criteria. In this case, you can configure the Engagement Split to randomly divide subscribers into five different paths, and each path can be associated with a different email. This way, subscribers will receive different emails based on the split condition, and it doesn't require as many activities as the other options.

upvoted 1 times

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