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Exam Certified Marketing Cloud Email Specialist topic 1 question 59 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist
Question #: 59
Topic #: 1
[All Certified Marketing Cloud Email Specialist Questions]

Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a
Smart Capture form to capture email address, reply date, and response from subscribers.
How should NTO set up its data extension?

  • A. Create a data extension with email address, reply date, and response fields as non-nullable.
  • B. Create a data extension with email address, reply date, and response fields as nullable.
  • C. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.
  • D. Create a data extension with email address as non-nullable; reply date and response fields as nullable.
Show Suggested Answer Hide Answer
Suggested Answer: A 🗳️

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fefzzd
1 week, 5 days ago
Selected Answer: D
For me it should be D because what if the user submit the form many times with the same email. The other data are maybe not necessary but if we can keep the email field as non-nullable and not unique with Primary Key
upvoted 1 times
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srikanthreddyw
1 month, 2 weeks ago
C. Create a data extension with email address as the Primary Key and reply date and response fields as nullable. Explanation: Since the email address is the primary identifier for subscribers, it should be set as the Primary Key to ensure uniqueness and efficient data retrieval. The reply date and response fields may not always be captured, so they should be set as nullable to accommodate cases where this information is not provided.
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C (25%)
B (20%)
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