Answer: B – Cities only containing “San José” or “san josé”.
Why:
The “Is Equal To” operator requires an exact character-for-character match.
Most segmentation platforms treat the comparison as case-insensitive (so “San José” = “san josé”) but accent-sensitive (so “José” ≠ “Jose”).
Therefore only records whose City value includes the accented “é” satisfy the filter; any value that drops the accent (“San Jose” or “san jose”) is excluded.
The value against which the attribute value is compared to determines whether it satisfies the condition. Queries honor exact matching on special characters and accents and aren’t case-sensitive. For example, querying on City | Is Equal To | Canon City doesn’t find the city Cañon City. A query on City | Is Equal To | Canon City finds canon city. Also, queries honor exact matching on types.
According to the Data Cloud documentation, the Is Equal To operator is case-insensitive, meaning it matches values regardless of capitalization. Therefore, the segmentation criteria filtering on City | Is Equal To | 'San Jose' will include cities that contain either 'San Jose' or 'san jose'.
Salesforce Help article: https://help.salesforce.com/s/articleView?id=sf.c360_a_segment_canvas_interface.htm&type=5
Value Field
The value against which the attribute value is compared to determines whether it satisfies the condition. Queries honor exact matching on special characters and accents and aren’t case-sensitive. For example, querying on City | Is Equal To | Canon City doesn’t find the city Cañon City. A query on City | Is Equal To | Canon City finds canon city. Also, queries honor exact matching on types. For example, if the field type is a string for "Purchase Order Number", querying on Purchase order number | Is Equal To | 0852 finds a Purchase Order Number that’s equal to 0852. It doesn't find the purchase order number 852, which has no leading zero, or “0852” with quotation marks.
I believe the answer is A
Here's why:
This trailhead module on Creating Segments has a Values section that says "Values are pretty straightforward. They are the thing you want your filter to find. And there’s good news! Values are not case sensitive."
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