Exam Certified Marketing Cloud Email Specialist topic 1 question 39 discussion

Actual exam question from Salesforce's Certified Marketing Cloud Email Specialist

Question #: 39
Topic #: 1

[All Certified Marketing Cloud Email Specialist Questions]

A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices? (Choose two.)

A. Ask the subscriber to log in to the Preference Center to confirm opt-out.
B. Include an unsubscribe link in the header or footer of emails.
C. Ensure opt-out mechanisms are operational for at least 30 days post-send.
D. Process every individual's unsubscribe request within 14 business days.

Show Suggested Answer

Suggested Answer: BC 🗳️

by SVGNR at Oct. 8, 2024, 9:06 p.m.

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ChessRambo

5 months, 1 week ago

Selected Answer: BC

The two correct answers are B and C!

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SVGNR

9 months, 1 week ago

B,C - Correct Answer D is wrong because it says 14 days - the CAN SPAM Act talks about only 10 days .. The CAN-SPAM act requires that commercial emails, whose primary purpose is to deliver commercial content, meet these criteria. Accurately identify the sender in the header information. Use a subject line that accurately represents the content of the email. Identify the message as an advertisement, unless you have express consent (opt-in) from the subscriber. Include your physical mailing address. Provide a mechanism to opt out. You can’t require a subscriber to log in or visit more than a single page to unsubscribe. Honor opt-out requests promptly. You must process an unsubscribe request within 10 days, and your unsubscribe mechanism must be operational for at least 30 days after the mailing.

upvoted 2 times

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